![]() ![]() This decision making is based on existing theories. This study tried to measure customer loyalty from trustworthiness and good website quality through satisfaction. The results of the study have a major effect on the assessment of Tokopedia customer loyalty in the Karisidenan Besuki area. However, some things have not shown success and there are research gaps. Much research has been conducted to examine the relationship between satisfaction and loyalty. Customer loyalty can be achieved through good trust, and there is a quality website that supports it so that it can provide a level of customer satisfaction. Customer loyalty means the desire to use Tokopedia website continuously, and it will affect the company's success. Tokopedia is an e-commerce company in Indonesia that offers a marketplace business concept. The growth of e-commerce is developing in Indonesia Companies. ![]()
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